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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
Match Group (OTC: MTCH) is the world's leading provider of dating products.
Targeting different demographics, Match operates a portfolio of over 45 brands, including Match, Ok Cupid, Tinder, Meetic, Twoo, Our Time and Friend Scout24.
It is one of the biggest dating sites with over 90 million registered users across the globe. Mingle2 is a membership service of which users pay to be a part.
It was originally a service called Just Say Hi, but the site transitioned to Mingle2 in 2008 and now works with many populations of singles.
Over the next 12 months, Match expects to deepen its offerings in terms of location-based technology, video, game dynamics and artificial intelligence, among other factors.
Digital dating dates back to the late-1950s and 1960s.
Likewise, evaluating a dating site before using it is essential, and it will bring you that much closer to finding a good match.
The company offers dating products in 38 languages and in more than 190 countries.
Match has roughly 59 million monthly active users (MAUs) and 4.7 million paid members. The company’s growth strategy is to drive product development, innovation and differentiation across its product portfolio.
Once your profile is placed on the site, you can search for matches, sorting by interest, religion, proximity or even dietary habits.
Examples of this type of online dating site include OKCupid, e Harmony and Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.